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WOM or eWOM or something else: How does the web affect our dependence on shopping information sources?

  • Department of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original languageEnglish
Title of host publication16th Americas Conference on Information Systems 2010, AMCIS 2010
Pages3515-3525
Number of pages11
StatePublished - 2010
Event16th Americas Conference on Information Systems 2010, AMCIS 2010 - Lima, Peru
Duration: Aug 12 2010 → Aug 15 2010

Publication series

Name16th Americas Conference on Information Systems 2010, AMCIS 2010
Volume5

Conference

Conference16th Americas Conference on Information Systems 2010, AMCIS 2010
Country/TerritoryPeru
CityLima
Period8/12/10 → 8/15/10

ASJC Scopus Subject Areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

Keywords

  • Consumer purchase decision making
  • Covariation principle
  • Electronic word of mouth (eWOM)
  • Information seeking behavior

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