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Within-brand or cross-brand: The trade-in option under consumer switching costs

  • Rong Dong
  • , Nengmin Wang
  • , Bin Jiang
  • , Qidong He

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number108676
JournalInternational Journal of Production Economics
Volume255
DOIs
StatePublished - Jan 2023

ASJC Scopus Subject Areas

  • General Business,Management and Accounting
  • Economics and Econometrics
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering

Keywords

  • Closed-loop supply chain
  • Competition
  • Consumer switching costs
  • Cross-brand exchange
  • Trade-in strategy

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