| Original language | American English |
|---|---|
| Journal | NA - Advances in Consumer Research |
| Volume | 28 |
| State | Published - 2001 |
Disciplines
- Business
Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS
Us Versus Them: Oppositional Brand Loyalty and the Cola Wars
- Albert M. Muniz, Jr.
- , Lawrence O. Hamer
Research output: Contribution to journal › Article › peer-review