| Original language | English |
|---|---|
| Title of host publication | Marketing in the 21st Century [4 volumes] |
| Subtitle of host publication | [4 volumes] |
| Publisher | Bloomsbury Publishing Plc. |
| Pages | 3-209-3-227 |
| ISBN (Electronic) | 9780313086434 |
| ISBN (Print) | 9780275992750 |
| State | Published - Jan 1 2007 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
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