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Trust in online medical tourism information: Having cosmetic surgery in South Korea

  • Thammasat Business School
  • Depaul
  • Appalachian State University

Research output: Contribution to journal › Conference article › peer-review

Original languageEnglish
Pages (from-to)195-200
Number of pages6
JournalProceedings of the International Conference on Electronic Business (ICEB)
StatePublished - 2013
Externally publishedYes
Event13th International Conference on Electronic Business, ICEB 2013 - Singapore, Singapore
Duration: Dec 1 2013 → Dec 4 2013

ASJC Scopus Subject Areas

  • General Computer Science
  • General Business,Management and Accounting

Keywords

  • Least likelihood model (ELM)
  • Medical tourism
  • Online decision-making
  • Online information search
  • Self-perception theory
  • Trust in online information

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