The role of culture in electronic word-of-mouth communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Digital Advertising
Subtitle of host publication	Theory and Research, Third Edition
Publisher	Taylor and Francis
Pages	421-426
Number of pages	6
ISBN (Electronic)	9781317225461
ISBN (Print)	9781138654426
DOIs	https://doi.org/10.4324/9781315623252
State	Published - Jan 1 2017

ASJC Scopus Subject Areas

@inbook{8b00963cc6d441de814f865e5267b36d,

title = "The role of culture in electronic word-of-mouth communication",

author = "Chu, \{Shu Chuan\}",

year = "2017",

month = jan,

day = "1",

doi = "10.4324/9781315623252",

language = "English",

isbn = "9781138654426",

pages = "421--426",

booktitle = "Digital Advertising",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - The role of culture in electronic word-of-mouth communication

AU - Chu, Shu Chuan

PY - 2017/1/1

Y1 - 2017/1/1

UR - https://www.scopus.com/pages/publications/85024832973

UR - https://www.scopus.com/pages/publications/85024832973#tab=citedBy

U2 - 10.4324/9781315623252

DO - 10.4324/9781315623252

M3 - Chapter

AN - SCOPUS:85024832973

SN - 9781138654426

SP - 421

EP - 426

BT - Digital Advertising

PB - Taylor and Francis

ER -