The merging of public relations and political marketing

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English
Title of host publication	Communication of Politics
Subtitle of host publication	Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
Publisher	Taylor and Francis
Pages	1-7
Number of pages	7
ISBN (Electronic)	9780203812327
ISBN (Print)	9780203812327
State	Published - May 6 2016

ASJC Scopus Subject Areas

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title = "The merging of public relations and political marketing",

author = "Newman, \{Bruce I.\} and Dejan Ver{\v c}i{\v c}",

year = "2016",

month = may,

day = "6",

language = "English",

isbn = "9780203812327",

pages = "1--7",

booktitle = "Communication of Politics",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - The merging of public relations and political marketing

AU - Newman, Bruce I.

AU - Verčič, Dejan

PY - 2016/5/6

Y1 - 2016/5/6

UR - https://www.scopus.com/pages/publications/85071686341

UR - https://www.scopus.com/pages/publications/85071686341#tab=citedBy

M3 - Foreword/postscript

AN - SCOPUS:85071686341

SN - 9780203812327

SP - 1

EP - 7

BT - Communication of Politics

PB - Taylor and Francis

ER -