The merging of public relations and political marketing

Bruce I. Newman

doi:10.1300/J199v01n02_01

The merging of public relations and political marketing

Bruce I. Newman

Dejan Vercic

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	1-7
Number of pages	7
Journal	Journal of Political Marketing
Volume	1
Issue number	2-3
DOIs	https://doi.org/10.1300/J199v01n02_01
State	Published - Feb 3 2002

ASJC Scopus Subject Areas

Sociology and Political Science
Marketing

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title = "The merging of public relations and political marketing",

author = "Newman, \{Bruce I.\}",

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AU - Newman, Bruce I.

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The merging of public relations and political marketing

ASJC Scopus Subject Areas

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