The marketing revolution in politics: What recent U.S. presidential campaigns can teach us about effective marketing

Research output: Book/Report › Book

ASJC Scopus Subject Areas

@book{4ca2ad29dc1242b8a608211c8a544b28,

title = "The marketing revolution in politics: What recent U.S. presidential campaigns can teach us about effective marketing",

author = "Newman, \{Bruce I.\}",

note = "Publisher Copyright: {\textcopyright} Bruce I. Newman 2016.",

year = "2016",

month = jan,

day = "1",

language = "English",

isbn = "9781442647992",

publisher = "University of Toronto Press",

}

TY - BOOK

T1 - The marketing revolution in politics

T2 - What recent U.S. presidential campaigns can teach us about effective marketing

AU - Newman, Bruce I.

PY - 2016/1/1

Y1 - 2016/1/1

UR - https://www.scopus.com/pages/publications/84967328607

UR - https://www.scopus.com/pages/publications/84967328607#tab=citedBy

M3 - Book

AN - SCOPUS:84967328607

SN - 9781442647992

BT - The marketing revolution in politics

PB - University of Toronto Press

ER -