@article{2b7c87ac089b4de881681988e64b0c44,
title = "The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management",
keywords = "ECRM, Online trust, Personal innovativeness in IT, Social norms, Uncertainty avoidance",
author = "Yujong Hwang",
year = "2009",
month = aug,
doi = "10.1007/s12525-009-0007-1",
language = "English",
volume = "19",
pages = "89--98",
journal = "Electronic Markets",
issn = "1019-6781",
number = "2-3",
}