@article{c18761fb9f2046c2818de47e173f8fc2,
title = "The Golden Halo of Defaults in Simple Choices",
keywords = "choice architecture, choice modeling, default options, eye tracking",
author = "Sullivan, \{Nicolette J.\} and Alexander Breslav and Dor{\'e}, \{Samyukta S.\} and Bachman, \{Matthew D.\} and Huettel, \{Scott A.\}",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2025.",
year = "2025",
month = apr,
doi = "10.1177/00222437241303738",
language = "English",
volume = "62",
pages = "386--404",
journal = "Journal of Marketing Research",
issn = "0022-2437",
number = "2",
}