The future of political marketing: New bridges and faster, more dangerous roads

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	148-153
Number of pages	6
Journal	International Journal of Market Research
Volume	67
Issue number	2-3
DOIs	https://doi.org/10.1177/14707853241264118
State	Published - Mar 2025

ASJC Scopus Subject Areas

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title = "The future of political marketing: New bridges and faster, more dangerous roads",

author = "Newman, \{Bruce I.\}",

year = "2025",

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pages = "148--153",

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