| Original language | English |
|---|---|
| Pages (from-to) | 11-19 |
| Number of pages | 9 |
| Journal | Business Horizons |
| Volume | 39 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 1996 |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
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