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Social media alcohol advertising among underage minors: effects of models’ age

  • Saleem Alhabash
  • , Juan Mundel
  • , Tao Deng
  • , Anna McAlister
  • , Elizabeth Taylor Quilliam
  • , Jef I. Richards
  • , Kristen Lynch
  • Michigan State University
  • DePaul University
  • Endicott College

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)552-581
Number of pages30
JournalInternational Journal of Advertising
Volume40
Issue number4
DOIs
StatePublished - 2021
Externally publishedYes

ASJC Scopus Subject Areas

  • Communication
  • Marketing

Keywords

  • alcohol use
  • LC4MP
  • model age
  • Psychophysiology
  • social cognitive theory
  • social media

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