TY - JOUR
T1 - Snow Brand Milk Products (a): Assessing the Possibility for Revitalization
AU - Mead, Jenny
AU - Koehn, Daryl
PY - 2021/10
Y1 - 2021/10
N2 - … Brand Milk Products (SBM) as it confronted the task of rebuilding and revitalization after a series of scandals, many self-induced, had threatened the … The CEO wanted her to assist in SBM’s revitalization efforts, which were being implemented in the wake of two recent scandals—…
AB - … Brand Milk Products (SBM) as it confronted the task of rebuilding and revitalization after a series of scandals, many self-induced, had threatened the … The CEO wanted her to assist in SBM’s revitalization efforts, which were being implemented in the wake of two recent scandals—…
UR - https://www.mendeley.com/catalogue/a9423ed7-71c6-3ef0-912f-0dd6b109957f/
U2 - 10.2139/ssrn.1585601
DO - 10.2139/ssrn.1585601
M3 - Article
JO - SSRN Electronic Journal
JF - SSRN Electronic Journal
ER -