Rumor in brand community

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Advances in Social and Organizational Psychology
Subtitle of host publication	A Tribute to Ralph Rosnow
Publisher	Lawrence Erlbaum Associates
Pages	227-247
Number of pages	21
ISBN (Print)	9781410617446
DOIs	https://doi.org/10.4324/9781410617446
State	Published - Jan 4 2006

ASJC Scopus Subject Areas

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title = "Rumor in brand community",

author = "Mu{\~n}iz, \{Albert M.\} and O'Guinn, \{Thomas C.\} and Fine, \{Gary Alan\}",

year = "2006",

month = jan,

day = "4",

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language = "English",

isbn = "9781410617446",

pages = "227--247",

booktitle = "Advances in Social and Organizational Psychology",

publisher = "Lawrence Erlbaum Associates",

}

TY - CHAP

T1 - Rumor in brand community

AU - Muñiz, Albert M.

AU - O'Guinn, Thomas C.

AU - Fine, Gary Alan

PY - 2006/1/4

Y1 - 2006/1/4

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AN - SCOPUS:67649193826

SN - 9781410617446

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BT - Advances in Social and Organizational Psychology

PB - Lawrence Erlbaum Associates

ER -