Religiosity in the abandoned apple newton brand community

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	737-747
Number of pages	11
Journal	Journal of Consumer Research
Volume	31
Issue number	4
DOIs	https://doi.org/10.1086/426607
State	Published - Mar 2005

ASJC Scopus Subject Areas

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title = "Religiosity in the abandoned apple newton brand community",

author = "Mu{\~n}iz, \{Albert M.\} and Schau, \{Hope Jensen\}",

year = "2005",

month = mar,

doi = "10.1086/426607",

language = "English",

volume = "31",

pages = "737--747",

journal = "Journal of Consumer Research",

issn = "0093-5301",

number = "4",

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AU - Muñiz, Albert M.

AU - Schau, Hope Jensen

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UR - https://www.scopus.com/pages/publications/17044373211#tab=citedBy

U2 - 10.1086/426607

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JF - Journal of Consumer Research

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