Political Marketing: The Multidisciplinary Approach

Wojciech Cwalina; Andrzej Falkowski; Bruce I. Newman

Political Marketing: The Multidisciplinary Approach

Wojciech Cwalina
, Andrzej Falkowski
, Bruce I. Newman

Warsaw School of Social Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Praeger Handbook of Political Campaigning in the United States
Subtitle of host publication	Volume 1: Foundations and Campaign Media, Volume 2: Messaging, Voters, and Theories
Publisher	Bloomsbury Publishing Plc.
Pages	101-119
Number of pages	19
Volume	1
ISBN (Electronic)	9781440831638
ISBN (Print)	9781440831621
State	Published - Jan 1 2016

ASJC Scopus Subject Areas

General Social Sciences

Cite this

Political Marketing: The Multidisciplinary Approach. / Cwalina, Wojciech; Falkowski, Andrzej; Newman, Bruce I.
Praeger Handbook of Political Campaigning in the United States: Volume 1: Foundations and Campaign Media, Volume 2: Messaging, Voters, and Theories. Vol. 1 Bloomsbury Publishing Plc., 2016. p. 101-119.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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title = "Political Marketing: The Multidisciplinary Approach",

author = "Wojciech Cwalina and Andrzej Falkowski and Newman, \{Bruce I.\}",

year = "2016",

month = jan,

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language = "English",

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volume = "1",

pages = "101--119",

booktitle = "Praeger Handbook of Political Campaigning in the United States",

publisher = "Bloomsbury Publishing Plc.",

}

TY - CHAP

T1 - Political Marketing

T2 - The Multidisciplinary Approach

AU - Cwalina, Wojciech

AU - Falkowski, Andrzej

AU - Newman, Bruce I.

PY - 2016/1/1

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UR - https://www.scopus.com/pages/publications/84985999034

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M3 - Chapter

AN - SCOPUS:84985999034

SN - 9781440831621

VL - 1

SP - 101

EP - 119

BT - Praeger Handbook of Political Campaigning in the United States

PB - Bloomsbury Publishing Plc.

ER -

Political Marketing: The Multidisciplinary Approach

ASJC Scopus Subject Areas

Other files and links

Cite this