Political marketing: Strategic campaign culture

Research output: Book/Report › Book

ASJC Scopus Subject Areas

@book{944050e29f6c4c44bcd5aece19f8eab3,

title = "Political marketing: Strategic campaign culture",

author = "Kostas Gouliamos and Antonis Theocharous and Newman, \{Bruce I.\}",

note = "Publisher Copyright: {\textcopyright} 2013 Taylor \& Francis.",

year = "2013",

month = jan,

day = "1",

doi = "10.4324/9780203752869",

language = "English",

isbn = "9780203752869",

publisher = "Taylor and Francis",

}

TY - BOOK

T1 - Political marketing

T2 - Strategic campaign culture

AU - Gouliamos, Kostas

AU - Theocharous, Antonis

AU - Newman, Bruce I.

PY - 2013/1/1

Y1 - 2013/1/1

UR - https://www.scopus.com/pages/publications/84919569454

UR - https://www.scopus.com/pages/publications/84919569454#tab=citedBy

U2 - 10.4324/9780203752869

DO - 10.4324/9780203752869

M3 - Book

AN - SCOPUS:84919569454

SN - 9780203752869

BT - Political marketing

PB - Taylor and Francis

ER -