Linking business and marketing strategies: An analysis of the competitive environment of hotels

Linda Shea; Chris Roberts

doi:10.1300/J150v03n01_05

Linking business and marketing strategies: An analysis of the competitive environment of hotels

Linda Shea
, Chris Roberts

University of Massachusetts Amherst

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	47-64
Number of pages	18
Journal	Journal of Hospitality and Leisure Marketing
Volume	3
Issue number	1
DOIs	https://doi.org/10.1300/J150v03n01_05
State	Published - Jul 25 1995

ASJC Scopus Subject Areas

Management Information Systems
Tourism, Leisure and Hospitality Management
Marketing

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Linking business and marketing strategies: An analysis of the competitive environment of hotels

ASJC Scopus Subject Areas

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