Harnessing Internal Support to Enhance Customer Relationships: The Role of Networking, Helping, and Allocentrism

Kevin Duane Bradford; Yongmei Liu; Yuying Shi; Barton A. Weitz; Jun Xu

doi:10.1080/10696679.2019.1577687

Harnessing Internal Support to Enhance Customer Relationships: The Role of Networking, Helping, and Allocentrism

Kevin Duane Bradford
, Yongmei Liu
, Yuying Shi
, Barton A. Weitz
, Jun Xu

University of California - Irvine
Illinois State University
East Texas A&M University
University of Florida

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	140-158
Number of pages	19
Journal	Journal of Marketing Theory and Practice
Volume	27
Issue number	2
DOIs	https://doi.org/10.1080/10696679.2019.1577687
State	Published - Apr 3 2019

ASJC Scopus Subject Areas

Marketing

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10.1080/10696679.2019.1577687

Cite this

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title = "Harnessing Internal Support to Enhance Customer Relationships: The Role of Networking, Helping, and Allocentrism",

author = "Bradford, \{Kevin Duane\} and Yongmei Liu and Yuying Shi and Weitz, \{Barton A.\} and Jun Xu",

note = "Publisher Copyright: {\textcopyright}, Copyright {\textcopyright} Taylor \& Francis Group, LLC.",

year = "2019",

month = apr,

day = "3",

doi = "10.1080/10696679.2019.1577687",

language = "English",

volume = "27",

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journal = "Journal of Marketing Theory and Practice",

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TY - JOUR

T1 - Harnessing Internal Support to Enhance Customer Relationships

T2 - The Role of Networking, Helping, and Allocentrism

AU - Bradford, Kevin Duane

AU - Liu, Yongmei

AU - Shi, Yuying

AU - Weitz, Barton A.

AU - Xu, Jun

PY - 2019/4/3

Y1 - 2019/4/3

UR - https://www.scopus.com/pages/publications/85064768746

UR - https://www.scopus.com/pages/publications/85064768746#tab=citedBy

U2 - 10.1080/10696679.2019.1577687

DO - 10.1080/10696679.2019.1577687

M3 - Article

AN - SCOPUS:85064768746

SN - 1069-6679

VL - 27

SP - 140

EP - 158

JO - Journal of Marketing Theory and Practice

JF - Journal of Marketing Theory and Practice

IS - 2

ER -

Harnessing Internal Support to Enhance Customer Relationships: The Role of Networking, Helping, and Allocentrism

ASJC Scopus Subject Areas

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