@article{89f6c2a97c4f446bb97308162ec57223,
title = "From Excitation Transfer Theory to Dynamic Deactivation Model: Mapping Changes in Psychophysiological Responses Following Emotional Advertising",
author = "Tianjiao Wang and Bailey, \{Rachel L.\}",
note = "Publisher Copyright: {\textcopyright} 2025 American Academy of Advertising.",
year = "2025",
doi = "10.1080/00913367.2025.2534376",
language = "English",
volume = "54",
pages = "673--692",
journal = "Journal of Advertising",
issn = "0091-3367",
number = "5",
}