@inbook{fe8fd9ebd863446c879f8368b9f12ac5,
title = "Expectancy-value: Identifying relationships associated with consuming user-generated content",
author = "Terry Daugherty and Eastin, \{Matthew S.\} and Bright, \{Laura F.\} and Chu, \{Shu Chuan\}",
note = "Publisher Copyright: {\textcopyright} 2010 by IGI Global. All rights reserved.",
year = "2010",
month = jul,
day = "31",
doi = "10.4018/978-1-60566-792-8.ch007",
language = "English",
isbn = "1605667927",
pages = "146--160",
booktitle = "Handbook of Research on Digital Media and Advertising",
publisher = "IGI Global",
}