Cultural differences in social media usage and beliefs and attitudes towards advertising on social media: Findings from Dubai, United Arab Emirates

Sara Kamal; Shu Chuan Chu

doi:10.4018/978-1-60960-833-0.ch009

Cultural differences in social media usage and beliefs and attitudes towards advertising on social media: Findings from Dubai, United Arab Emirates

Sara Kamal
, Shu Chuan Chu

American University in Dubai

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Computer-Mediated Communication across Cultures
Subtitle of host publication	International Interactions in Online Environments
Publisher	IGI Global
Pages	123-141
Number of pages	19
ISBN (Print)	9781609608330
DOIs	https://doi.org/10.4018/978-1-60960-833-0.ch009
State	Published - 2011

ASJC Scopus Subject Areas

General Social Sciences

Access to Document

10.4018/978-1-60960-833-0.ch009

Cite this

Cultural differences in social media usage and beliefs and attitudes towards advertising on social media: Findings from Dubai, United Arab Emirates. / Kamal, Sara; Chu, Shu Chuan.
Computer-Mediated Communication across Cultures: International Interactions in Online Environments. IGI Global, 2011. p. 123-141.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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BT - Computer-Mediated Communication across Cultures

PB - IGI Global

ER -

Cultural differences in social media usage and beliefs and attitudes towards advertising on social media: Findings from Dubai, United Arab Emirates

ASJC Scopus Subject Areas

Access to Document

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