Consumers' evaluative structures in two ethical situations: A means-end approach

Robert E. Pitts; John K. Wong; D. Joel Whalen

doi:10.1016/0148-2963(91)90046-Z

Consumers' evaluative structures in two ethical situations: A means-end approach

Robert E. Pitts
, John K. Wong
, D. Joel Whalen

DePaul University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	119-130
Number of pages	12
Journal	Journal of Business Research
Volume	22
Issue number	2
DOIs	https://doi.org/10.1016/0148-2963(91)90046-Z
State	Published - Mar 1991

ASJC Scopus Subject Areas

Marketing

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title = "Consumers' evaluative structures in two ethical situations: A means-end approach",

author = "Pitts, \{Robert E.\} and Wong, \{John K.\} and \{Joel Whalen\}, D.",

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AU - Wong, John K.

AU - Joel Whalen, D.

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JO - Journal of Business Research

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IS - 2

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Consumers' evaluative structures in two ethical situations: A means-end approach

ASJC Scopus Subject Areas

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