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Competing online: Studying consumer choice drivers for online financial services

  • DePaul University
  • University of Utah

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)45-67
Number of pages23
JournalJournal of Internet Commerce
Volume5
Issue number1
DOIs
StatePublished - Jul 13 2006

ASJC Scopus Subject Areas

  • Human-Computer Interaction
  • Management of Technology and Innovation

Keywords

  • Choice modeling
  • New service design
  • Online financial services
  • Survey research

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