Assessing Czech consumers' reactions to western marketing practices: A conjoint approach

David B. Klenosky; Suzeanne B. Benet; Petr Chadraba

doi:10.1016/0148-2963(95)00121-2

Assessing Czech consumers' reactions to western marketing practices: A conjoint approach

David B. Klenosky
, Suzeanne B. Benet
, Petr Chadraba

Purdue University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	189-198
Number of pages	10
Journal	Journal of Business Research
Volume	36
Issue number	2
DOIs	https://doi.org/10.1016/0148-2963(95)00121-2
State	Published - Jun 1996

ASJC Scopus Subject Areas

Marketing

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title = "Assessing Czech consumers' reactions to western marketing practices: A conjoint approach",

author = "Klenosky, \{David B.\} and Benet, \{Suzeanne B.\} and Petr Chadraba",

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AU - Klenosky, David B.

AU - Benet, Suzeanne B.

AU - Chadraba, Petr

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JO - Journal of Business Research

JF - Journal of Business Research

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Assessing Czech consumers' reactions to western marketing practices: A conjoint approach

ASJC Scopus Subject Areas

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