Appealing to consumer’s greed, lust, vanity and envy or “the things nice managers don’t talk about„

D. Joel Whalen; Robert E. Pitts; Robert D. O’Keefe

doi:10.1300/J057v01n01_02

Appealing to consumer’s greed, lust, vanity and envy or “the things nice managers don’t talk about„

D. Joel Whalen
, Robert E. Pitts
, Robert D. O’Keefe

DePaul University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	3-20
Number of pages	18
Journal	Journal of Promotion Management
Volume	1
Issue number	1
DOIs	https://doi.org/10.1300/J057v01n01_02
State	Published - Feb 12 1992

ASJC Scopus Subject Areas

Marketing

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10.1300/J057v01n01_02

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Appealing to consumer’s greed, lust, vanity and envy or “the things nice managers don’t talk about„

ASJC Scopus Subject Areas

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