A resource-matching based view of sponsorship information processing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	75-87
Number of pages	13
Journal	Journal of Current Issues and Research in Advertising
Volume	31
Issue number	1
DOIs	https://doi.org/10.1080/10641734.2009.10505258
State	Published - 2009

ASJC Scopus Subject Areas

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title = "A resource-matching based view of sponsorship information processing",

author = "Deitz, \{George D.\} and Myers, \{Susan Wesson\} and Melissa Markley",

year = "2009",

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AU - Myers, Susan Wesson

AU - Markley, Melissa

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