A Data Mining Framework for Target Marketing

Daniela Stan Raicu

A Data Mining Framework for Target Marketing

Daniela Stan Raicu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	18th International Conference on Computers and Their Applications 2003, CATA 2003
Editors	Narayan C. Debnath
Publisher	International Society for Computers and Their Applications (ISCA)
Pages	476-479
Number of pages	4
ISBN (Electronic)	9781618395498
State	Published - 2003
Event	18th International Conference on Computers and Their Applications, CATA 2003 - Honolulu, United States Duration: Mar 26 2003 → Mar 28 2003

Publication series

Name	18th International Conference on Computers and Their Applications 2003, CATA 2003

Conference

Conference	18th International Conference on Computers and Their Applications, CATA 2003
Country/Territory	United States
City	Honolulu
Period	3/26/03 → 3/28/03

ASJC Scopus Subject Areas

General Computer Science

Keywords

Data mining
market segmentation

Cite this

A Data Mining Framework for Target Marketing. / Raicu, Daniela Stan.
18th International Conference on Computers and Their Applications 2003, CATA 2003. ed. / Narayan C. Debnath. International Society for Computers and Their Applications (ISCA), 2003. p. 476-479 (18th International Conference on Computers and Their Applications 2003, CATA 2003).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Raicu, DS 2003, A Data Mining Framework for Target Marketing. in NC Debnath (ed.), 18th International Conference on Computers and Their Applications 2003, CATA 2003. 18th International Conference on Computers and Their Applications 2003, CATA 2003, International Society for Computers and Their Applications (ISCA), pp. 476-479, 18th International Conference on Computers and Their Applications, CATA 2003, Honolulu, United States, 3/26/03.

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M3 - Conference contribution

AN - SCOPUS:85050689739

T3 - 18th International Conference on Computers and Their Applications 2003, CATA 2003

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EP - 479

BT - 18th International Conference on Computers and Their Applications 2003, CATA 2003

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Y2 - 26 March 2003 through 28 March 2003

ER -

A Data Mining Framework for Target Marketing

Publication series

Conference

ASJC Scopus Subject Areas

Keywords

Other files and links

Cite this