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A better price or better reputation: Evidences and implications to B2C ecommerce

  • University of Houston - Victoria

Research output: Contribution to journalConference articlepeer-review

Original languageEnglish
Pages (from-to)178-184
Number of pages7
JournalProceedings of the International Conference on Electronic Business (ICEB)
StatePublished - 2010
Event10th International Conference on Electronic Business - Service-Oriented E-Business, ICEB 2010 - Shanghai, China
Duration: Dec 1 2010Dec 4 2010

ASJC Scopus Subject Areas

  • General Computer Science
  • General Business,Management and Accounting

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