Research output per year
Research output per year
Profiles
Research output
- 4 Article
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DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS
Evans, R. D., Deitz, G. D., Sherrell, D. L. & Rocco, R. A., Oct 2 2018, In: Journal of Marketing Theory and Practice. 26, 4, p. 329-338 10 p.Research output: Contribution to journal › Article › peer-review
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Exploring buyer-seller dyadic perceptions of technology and relationships: Implications for Sales 2.0
Rocco, R. A. & Bush, A. J., Mar 14 2016, In: Journal of Research in Interactive Marketing. 10, 1, p. 17-32 16 p.Research output: Contribution to journal › Article › peer-review
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Teaching Yes, And … Improv in Sales Classes: Enhancing Student Adaptive Selling Skills, Sales Performance, and Teaching Evaluations
Rocco, R. A. & Whalen, D. J., Aug 1 2014, In: Journal of Marketing Education. 36, 2, p. 197-208 12 p.Research output: Contribution to journal › Article › peer-review